Table of Contents
The process of storytelling is helpful in creating unique brand identities, and businesses that don’t invest in crafting great stories won’t go far. From startups to large corporations, storytelling needs to have a place in marketing budgets if brands aim to set themselves apart from everyone else in their sector or niche.
To create a truly memorable brand, here are the top five ways to deliver great stories that will enchant and enthrall your target audience.
Learn more about your ideal customers
For storytelling to work, you need to know your target audience a little deeper. This means you shouldn’t settle for surface-level information such as the industries they are active in and their locations. It’s also important to understand how they behave in terms of choosing the products they’re going to buy. On top of that, you also need to determine what they want. The best you can do is to send out surveys or organize focus groups. You can also observe the reviews that your competitors are getting. Negative reviews provide a wealth of information about their expectations and pain points.
Refine your brand messaging
By knowing your target audience in-depth, you can then use these insights to craft a brand message that resonates with their most crucial needs. To do this, you need to come up with a unique value offer focusing on how your product or service could solve the problems your competitors were unable to tackle. Then, use a mood board to help you identify the emotions that trigger your audience to buy your offer and organize your message into different possible formats. Use a mix of video marketing and blogging to deliver your brand message.
Use story structures for your drafts
With your brand message, it shouldn’t take long for you to craft content with a focus on storytelling. Just like any award-winning author, knowing how to start writing is one challenge you will have to overcome. The most effective way to accomplish that is to develop structures. People get hooked on a story that has drama, so visualize the content you are crafting as a traditional narrative where the customers are the protagonist and your brand is their sidekick in completing a quest or resolving a conflict.
Create action-packed content
If the content you make reads like a boring technical case study, then you are not exactly inspiring your audience. Every piece of content should get to the point and guide your audience toward taking a specific action. Every article or video should use clear and simple descriptions. Each word must provide value if you want to bring out the emotions you want your customers to feel. In short, your content should show more and tell less. It should first make your audience feel they’re in deep trouble and then let them know there’s a way out of their predicament.
Getting more leads and sales won’t be possible if your brand sounds uninspiring. Supercharge your business today with the power of storytelling and see the difference.
Photo by cottonbro studio: https://www.pexels.com/photo/person-sitting-on-wooden-chair-3692881/
